Beiersdorf, which introduces itself as the definition of skincare, was founded back in 1882 by Paul Beiersdorf. The company has suffered a variety of different experiences and has survived difficult phases over the years.
From the beginning, the company has given too much and always made the consumers feel good about their skin. It has introduced the world to the brand everyone knows about over 100 years ago: NIVEA. It promises its customers to serve them with quality skincare products that would be good for them.
The company believes in making profits in a market with fair competition. Although NIVEA gained brand recognition all over the world, the company working behind the scene is yet to gain popularity.
It is pretty inspiring to see how far the parent company has come since its inception, considering how many companies it owns and how broad it has gotten. It started with Labello, then moved towards Eucerin and so on, all of which are examples of the company’s success.
History of Beiersdorf
The company was brought to life on the 28th of March in the founding year when pharmacist Paul Beirsdorf, got the patent to produce medicinal plasters. He started only with creating and selling them. In 1892, Beirsdorf bought a property to use it as headquarter of the company.
It can be said that the company moved towards a whole new industry when Oscar Troplowitz entered the scene in 1890. He bought the Hamburg based firm of only eleven employees from Beiersdorf.
At first, he also focused on the plastering business, and it sustained for the next 20 years.
In 1910, there was a new best-selling toothpaste in the USA named Lebeco; and guess who the parent company was?
Along with that, there was a whole new range of skincare and wound treatment products under the name of Leukoplast. When the company introduced Labello(1909), its first lip care stick, it was widely accepted over the US market, which was initially the most significant consumer market for the company.
Fortunately, Troplowitz did not think to stop there. He was working alongside his scientific consultant and a chemist to produce a new kind of skincare cream.
When they made a breakthrough and Eucerit was launched in 1911, the world had met NIVEA then as the primary ingredient of NIVEA had already entered the market with Eucerin.
Struggling Phases During World War I
Later on, NIVEA entered the market in December of the given year. The company maintained its expansion and as a result, once 11 employees-based firms had more than 500 employees working under it in different divisions in 1918. The company had faced one of its most struggling phases during world war I.
During the last year of the war, Troplowitz died due to a stroke before declaring any legal heir. As a result, the company had to face insuperable situations at least until Frau Troplowitz, wife of Oscar Troplowitz, took over the management and changed the legal form of the company to a GmbH in February 1920.
The company’s name changed to P. Beiersdorf & Co. GmbH. Things were again looking suitable for the company until it faced another chaos when it lost Frau Troplowitz in 1920.
After that, the company had to face a lot of problems, one of which included changing the legal form and the name again to recover from the turmoil.
At that time, the name was P. Beiersdorf & Co. AG. The revenues had also suffered during that period due to political and war issues.
When They Entered In The Stock Market
The company had entered the stock market in 1928 through the stock market of Hamburg. During the 1930s, the company had at least 20 sites which were being used for production all over the world, and as expected, the number of employees had almost tripled during the meantime.
In the 1950s, the company emerged a lot. It hired more than 10,000 people internationally. Although the company expanded all over the globe with its varied range of products, the main three points (skincare, wound treatment, and adhesives technology) were always prioritized.
The product range got more prominent while the quality was maintained, and the production process was standardized. The company took note of the consumers’ needs and found pioneering ways to commercialize the products and serve them to the hand of the customers.
Out of all the product ranges, the NIVEA range was the most established and successful brand and brought on the most revenues.
Introduction of TESA
At the beginning of the 2000s, Beiersdorf had introduced TESA, which had quickly grabbed its position in the market with its adhesive product line and adhesive system.
Beiersdorf has made its market position and perception dominant in India as well through NIVEA.
Although Beirsdorf founded the company with a small factory focusing only on plasters, it was Troplowitz who made it into an international brand name and spread it all over the world.
He took the first step, which ultimately gave the company so much probably he didn’t even imagine. He had faith in his dreams and product, and eventually, it broke through. The others worked alongside Oscar, Troplowitz, to make the business a successful one.
History of NIVEA
NIVEA was introduced to the world in 1911, and it has been a familiar name since then. The brand specializes in skin care products for all kinds of customer groups with a promise to protect all types of skin. It has a wide range of products: daily moisture cream, body lotion, pampering oil, etc.
Back in the 1900s, when Eurocin was launched, its primary used ingredient was euro city, which later on became the essential element of NIVEA.
Eucerit is the key to NIVEA’s unique products. NIVEA is the result of outstanding research, brilliancy, thorough planning, and development. Altogether the makers had brought out the first oil water-based cream in the world that would be acceptable to the mass market.
The first design of the NIVEA tins was converted from golden to the white-blue combination we 90s kids have always known just after 14 years of launching so that both the youth and retired people could relate to the brand.
NIVEA has penetrated many of the foreign markets since its inception. Since the 1930s, it has been produced and sold in India. The company has a manufacturing unit in Gujrat, along with an R&D facility.
Over many years, the brand valued customer’s needs and has fixated on being innovative in fulfilling those needs. The rest is history.
From then till now, NIVEA has been the number one skincare brand worldwide. Even the people who have never used it will recognize the brand as soon as they hear the name.
The brand has long-drawn-out so much since then. In the 1930s, NIVEA had introduced shaving cream, face wash, shampoo, soap, etc.
Still, it’s broadly accepted by people of all ages that it was named mother of all creams. It truly is. Its essence has changed very little over the last century, but it has never stopped growing or taking care of its users.
Different Products of NIVEA
- Nivea Body Creme Soap
- Nivea Skin Firming And Toning Gel Cream.
- Nivea Essentially Enriched Body Lotion.
- Nivea Q10 Plus Anti-Wrinkle Night Cream.
- Nivea Smooth Daily Moisture Body Lotion.
- Nivea Pampering Oil.
- Nivea Cocoa Butter Body Cream.
- Nivea Skin Firming And Smoothing Concentrated Serum.
- Nivea Skin Firming Hydration Body Lotion
- Nivea Creme
To the customers, especially to the loyal ones, the name NIVEA is not just a name; it’s more of a feeling, a warm experience.
Although, Nevia has been categorized as one of the best soap for women in 2020.