Women and Cosmetics- These two words are always entangled with each other and they can never be torn apart. It’s a fact. Women are attached to it and it’s almost a part of their life.
However, whatever product they buy, they must buy the best products for their skin. So basically they will have to rely on good brands like “Too Faced Cosmetics” that can provide them good products.
Too Faced is one of these brands and the company has a good reputation for producing great cosmetics.
So do you want to know more about Too Faced?
How did the company start their journey?
Why do they produce so many good products?
But most importantly, Why Too Faced Cosmetic’s Products Are Cheap?
If you have these questions in your mind, then stick to us.
History of Too Faced
As we are talking about Too Faced, it won’t be a bad idea to talk about its history and how it was established. That’s the best way to know a brand.
So we are about to tell you a story and there are two guys involved in it- Jerrod Blandino and Jeremy Johnson. They are the co-founders of Too Faced.
Jeremy is the CEO and Jerrod is the Chief Creative Officer(CCO) of the company. Before they started the whole thing, they were just two average guys who are just trying to survive in the world.
But they had that hunger to do something extraordinary. Eventually, that hunger brought them success.
So How did our heroes start their journey?
It all began behind the department store makeup counter. Both of them worked at the Estée Lauder counter.
They both realized how makeup can have a massive impact on women with its transformative power. They wanted to create a makeup line that would change the industry forever.
In order to fulfill their dreams, they created Too Faced in 1998 and they never had to look back.
Why Too Faced Cosmetics Products are cheap?
Usually, good products will cost you some money. But Too faced cosmetics tend to be a bit different.
The quality of the products is good and yet they are affordable.
How and Why?
Let’s just take a look at some of the reasons-
The Vision of The Co-founders
They wanted to make something suitable for the average people. They did not want to create those typical luxurious products that are too expensive or exorbitant.
At the end of the day, their main aim was to make sure that women feel confident about themselves. They wanted women to feel comfortable with their own skin.
“My goal, every day, is to empower women through glamour.” – CCO and Co-Founder Jerrod Blandino
When someone says something like that, you immediately know that the man in on a mission to something extraordinary for women all over the world. And he does it by making sure that his products are affordable.
If the products are affordable, then the sales increase rapidly. It’s a typical strategy that a lot of business owners implement. Too Faced seems to implement it successfully.
Even if the profit margin is a bit low, it will not affect the business as the sales are increased.
Attracting New Customers
If the customers feel that they are getting good products at a cheap rate, they will obviously buy those products. As a result, they become loyal to that brand. It’s something that happens naturally.
So that way the company will gain new customers and we all know that new customers can boost the business.
So these are some of the reasons why Too Faced cosmetics are cheap. Cheap products don’t always turn out to be bad products. Too faced is a prime example of that.
Products of The Brand
Now let’s talk about the products the company produces for its customers.
Products For Your Face
In order to make sure that your face becomes even more beautiful, you get to buy some of the best facial products from Two Faced. Let’s have a look at them-
- Face Palettes.
- Face Powder
- Blush primer
- Setting Spray
Products For Your Eyes
Now, let’s take a look at some of the cosmetics that can make your eyes beautiful-
Read More – Best Drugstore Face Powder Reviews
Products For Your Lips
Your lips are as important as your face and your eyes. What are the products that Too Faced produces to make your lips beautiful and attractive?
Let’s have a look-
These are some of the mainstream products. There are also some good skincare products and other accessories that Too Faced has produced over the years.
Now, let’s take a look at some of the best selling products of Too Faced-
- Better Than Sex Mascara
- Better Than Sex Waterproof Mascara
- Better Than Sex Eyeliner
- Hangover Good in Bed Hydrating Serum
- Glover Highlighter
- Sweet Peach Eye Shadow Palette
- Mr. Perfect Foundation Brush
- Hangover Good to Go Moisturizer
- Damn Girl! Mascara
- Peach Puff Lipstick
- Chocolate Soleil Bronzer
- Milk Chocolate Soleil Bronzer
- Diamond Light Highlighter
- Born This Way Setting Powder
- Clover Eye Shadow Palette
- Natural Eyes Eye Shadow Palette
- Natural Nudes Lipstick
- Natural Face Palette
- Dew You Luminous Face Primer
- Sweet Peach Lip Gloss
- Just Peachy Eye Shadow Palette
- Chocolate Brownie Eyebrow
- Primed & Peachy Primer
- Peach Blur Finishing Powder
- Chocolate Gold Soleil Bronzer
So these are some of the products that you can buy from Too Faced. As you can see, there are so many products for you to buy.
Now, keep in mind there is no such thing as a “perfect product.” You may not like all the products here. But you’ll be happy with most of them.
Market Demand For The Products & The Brand
If a brand has no demand in the market, then the products(that are produced by the company) are pretty much useless.
Economics-101: What is Market Demand?
Some people may actually confuse consumer demand with consumers’ desire to purchase something. But they are far from similar.
Basically, Market demand is the number of goods, which consumers want to buy. However, they also need to have the ability to buy the product at a fixed price.
In short, it shows the number of products customers can and will purchase from the supplier at a fixed price.
So we are talking about the market demand for the Too Faced products. Now think about it carefully. If customers can buy quality products at an affordable rate, What will they do?
We all know how women love to buy cosmetics. So there is no question about their “will” to buy. So if they are affordable, then they will surely have the “ability” to purchase the product.
So you can pretty much guess why the brand Too Faced has such a massive market demand.
Now, generating demand for a product requires a lot of effort. You can’t just release a product in the market and expect it to shine. You need good strategies and you need the determination to implement these strategies.
The question is- what Does The Too Faced Do To Increase Their Market Demand? What Strategies Do They Implement To Promote Their Products?
This is something that we investigated thoroughly. Eventually, we ended up with 2 conclusions-
They do 2 simple things-
THEY INVENT THE PRODUCT, AND THEY MARKET IT.
Over the years, Too Faced has created some of the most creative and unorthodox products that have won the heart of many women.
Jerrod Blandino personally picks his creative team. The thing about Mr. Jerrod is that he is really good at spotting a genuine talent.
Blandino’s entire creative team is consists of some of the most talented and passionate women the industry has to offer. They work day and night and Jerrod just knows how to bring the best out of them.
Business Model of The Company/Brand
A company needs to make money. So a business model is a plan for making money for a company.
In other words, a business model is a set of strategies or methods that will help a company to boost its business and generate some money.
Of course, we are here to talk about the business model of the Too Faced company. As the business grew over the years, the business model obviously had to be changed to keep up with the trends.
Having said that, the basics remained pretty much the same for the last 22 years.
So what are the strategies that Too Faced implemented over the years? How did the company get so big? Well, let’s have a look-
A. They Made Sure That Their Products Are Needed
Back in the ’90s, the make up industry had some issues. It was way too serious, and there was just no fun in it. The products were boring, dull and not colorful.
The bottom line is that people did not like those cosmetics. Something was missing and the industry leaders couldn’t figure it out. Then Jerrod Blandino and Jeremy Johnson came to the scene.
They produced products there are fun and colorful. Soon their products became popular and you can guess why.
So basically, their strategy was to make sure that their products are needed. They brought something new and fresh and people just loved it.
And they haven’t stopped there. They kept upgrading their products over the years and made sure that they keep up with the trend.
Now keeping up with the trend and making sure that people love the products of the company at the same time are never easy. Jerrod Blandino and Jeremy Johnson had to work hard.
But the dynamic duo(Jerrod Blandino and Jeremy Johnson) always comes out on top.
B. Promoting The “Too Faced” Brand
This is extremely crucial. People tend to rely on a company and they want to buy products from that company over and over again.
This is where Too Faced was successful. Jeremy Johnson definitely had a contribution. However, all the credit has to be given to Jerrod Blandino. He was “the man” who was behind all the promotional work.
To be honest, he has something unique. The way he speaks; the way he handles his team, and the way he manages things, made him a fantastic promoter.
With Balandino on the board, all Jeremy has to do is to make sure that Blandino is in good health.
C. They Made Sure That The Customers See The Benefits of Too Faced Products
As we have said earlier, Jerrod Blandino is a magnificent promoter. He is a businessman who knows how to market his products.
He knows how his products work and he knows the strong points of his products. That is why people are so attracted to his cosmetics.
So these are some of the strategies that they have implemented over the years. As you can see that it clearly worked. Just see how big and successful the company has become.
Because of the methods they implemented, the company has become one of the best brands in the industry and it will keep growing.
Recent Updates of The Brand
Not too long ago, the company celebrated 20 years of its establishment. When the company was established, the core theme of the company was “unapologetic glamor and feminity.”
Truth be told, it hasn’t changed a bit. When it comes to celebrating something, nothing can beat Too Faced. To celebrate its 20th birthday, Too Faced recreated a collection of throwbacks from 1998.
They also selected a girl to become the “face” of the Too Face; got her a modeling contract and literally changed her life.
So cheers to 20 years.
Also, they kept inventing new products and upgraded the old ones. As a result, their fan base is extremely loyal and the numbers are just increasing every day.
FAQ (Frequently Asked Questions)
Question: What are the ways to contact Too Faced?
Ans: Just visit toofaced.com and you’ll get all the information you need.
Question: How Long will I have to wait to receive my order?
Answer: Usually, Orders will process within two business days and transit time is usually 5-7 days.
However, keep in mind that even if you select an upgraded shipping option, it cannot reduce the processing system. It will just speed up shipping. Furthermore, shipping may take a bit of time during sales.
Question: Will I be able to pick a specific time of the day for my delivery?
Answer: Unfortunately no. Too Faced is a massive company. While it’s true that the company does everything in its power to provide the best service, no one can pick a specific time of the day for the delivery because there are so many customers.
Question: Is PO Box delivery possible?
Ans: Yes, it is possible.
Question: Does Too Faced tests on animals?
Answer: Absolutely not, Too Faced products are absolutely cruelty-free.
Question: Are Too Faced products paraben-free?
Answer: Yes. You will not find any paraben in Too Faced products.
Question: What will happen if my order is incorrect? Will Too Faced fix it?
Answer: Contact Too Faced representatives. You can call 855-Too-Faced or you can send your email to [email protected] They will do their best to help you out. So it is better to be careful.
Question: How would I know whether my order was placed or not?
Answer: A confirmation email will be sent to your email. If you are using Paypal, the confirmation message will be sent to the email address that is associated with your PayPal account.
Question: Can I change or cancel my order?
Answer: If you want to make any changes, you need to call them immediately. Once the order is processed, you can’t cancel the order.
Question: Can I return the product I just bought?
Answer: Yes, you can. However, you will have to return it within 30 days. Furthermore, you can’t return damaged or used products.
Also, you must keep in mind that handling and shipping fees are not refundable on returns. Returns are available only on products that are purchased from the official website of Too Faced.
Question: When will I receive my refund?
Answer: When the Too Faced team receives its product, they will start processing immediately, and you will get your money back within 3-5 days.
Question: Is it possible for me to change my delivery address?
Answer: Yes, it is possible. But you’ll have to do it before your order is being shipped. Get in touch with the Too Faced team at [email protected] if you want to make any changes. When the order has been shipped, you can’t change the delivery address.
Question: What will happen if I am not present at my delivery address?
Answer: If you can’t be at the delivery address you have provided, then the local carrier cannot complete the delivery. In that case, eShopWorld will send an email to you regarding the issue.
Furthermore, the carrier will also try to get in touch with you in order to give you a buzz about the whole situation.
Question: Besides the United States Of America, in which country does Too Faced provide its services?
Answer: Currently, Too Faced products are available in Mexico, Canada, UK & Ireland. So if you live in one of these countries, then you will get their service.
However, the company’s service in America is excellent(which is not a big surprise).
Question: Will I have to pay taxes?
Answer: Taxes will be included in your product prices. You won’t have to pay any extra fees.
However, if you live in Canada, sales tax will be calculated on checkout.
Question: Which currency does Too Faced accept?
Answer: Too Faced will offer you multiple currencies in order to make sure that you have a great shopping experience. The currency will be determined by your shopping destination.
Question: Which payment methods will Too Face accept?
Answer: Too Faced offers a variety of payment methods.
Basically, they offer-
Debit: Electron, Maestro
Credit: Visa, Mastercard, American Express
As you can see, you probably won’t have to worry about the payment method.
This is all we had to say about Too Faced. The company certainly has come a long way. Keep in mind that the journey was not always smooth and there were many issued that had to be solved.
There were ups and ups and downs but somehow it survived and managed to prosper. That is the reason why it is one of the best brands that produce beauty products.
With all said and done, it was Jerrod Blandino and Jeremy Johnson who were the architect of the brand. And in the end, we’ll have to thank them for what they have done for the cosmetics industry.