Mastercard Inc. is an American multinational financial services company. The headquarter of Mastercard is in the Purchase, New York, United States. The Global Operations of Mastercard Headquarters is in O’Fallon, Missouri, the United States which is a municipality of St. Charles County, Missouri.
Mastercard Stock Analysis and Overview
- Market Capitalization- $269.97 Billion
- Highest Stock Price- $275.63
- Lowest Stock Price- $267.69
- Current Stock Price- $275.39
- Updated Stock Market Status- Incline Mode
The main business of Mastercard is to process payments between the banks and issuing cards to banks or credit unions between the purchasers who use the “Mastercard” brand debit, credit and prepaid to make purchases, it does this through worldwide. Since 2006, Mastercard has been a publicly-traded company worldwide. Mastercard Worldwide was a collaborative corporation which owned by more than 25,000 financial institutions that issue Mastercard’s branded cards.
Mastercard, basically known as the “Interbank” from 1966 to 1969 and after that from 1969 to 1979, it known as Master Charge, which was created by a combination of several regional bank card associations in response to the BankAmericard which was basically issued by Bank of America but later it became the Visa credit card issued by Visa Inc.
MasterCard International changed its name to MasterCard Worldwide in the middle of 2006. This name was mainly suggested to refer to the more global effect of Mastercard. Also, Mastercard launched a new corporate logo adding the third circle with the other two, which had been used in the past. It also introduced a new corporate tagline at the same time, which is “The Heart of Commerce.”
MasterCard enlarged its e-commerce by offering the acquisition of DataCash, which is a UK-based payment processing and fraud management, provider. MasterCard declared the expansion of its mobile contactless payments program in March 2012, which also include the markets across the Middle East. MasterCard purchased Australia’s leading rewards program manager company Pinpoint, in spring, 2014 which it didn’t disclose the amount for.
In September 2014, Mastercard collaborated with Apple to incorporate a new mobile wallet feature into Apple’s new iPhone models which enabling users to more effectively use their Mastercard, and also use other credit cards. Mastercard announced their new rebranding in July 2016 which was along with a new corporate logo.
Moreover, Mastercard renamed their service name from “MasterCard” to “Mastercard.” Mastercard purchased Brighterion in August 2017, which is a Delaware Corporation and the headquarter is in San Francisco, California that issues portfolio of artificial intelligence and machine learning technologies. Brighterion also controls several patents.
Mastercard had been organized as a communal of banks which had an initial public offering on May 25, 2006, and this reveals the selling of 95.5 million shares at US$39 each. According to August 2016, the stock is traded on the NYSE under the symbol MA, which was a market capitalization of US$236.15 billion.
Mastercard’s recent advertising campaign tagline is “Priceless,” which got the market amazingly. This slogan also refers to “There are some things money can’t buy, but for everything else, there’s Mastercard.” This particular Priceless campaign in more recent monotony which has applied to both Mastercard’s credit cards and debit cards.
These Priceless ads were popular during the 1997 World Series, and there are also different TV, radio and print ads on this tagline.
Mastercard also registered Priceless as the trademark for the company. Mastercard collaborates with Actor Billy Crudup, who has been the voice in the US market and the UK, it works with actor Jack Davenport who promotes this tagline. The initial idea and the principle concept of the campaign were from the advertising agency of McCann Erickson.