How to Write A Market Analysis Report

The “market analysis report” is one of the essential reports/documents based on which the admin panel of a company decides the next move. There are certain criteria to arrange information.

Topics/Points

  • Introduction
  • Competitors
  • Popular Products in the Market
  • Seasonal Dominance on the Market
  • Customer Preferences
  • Pricing Policies in the Market
  • How to Penetrate the Market (Strategy & Execution)
  • Product SWOT Analysis
  • Conclusion

A market analysis report provides the necessary information under the criteria noted above.

What Should Be Discussed in the Points?

  • Introduction – Under this section, the purpose of making the report, and the summary of the report will be discussed.
  • Competitors – Under this section, regular competitors should be listed.
  • Popular Products in the Market – Under this section, recent popular products should be enlisted. Besides, the name of brands who own those products should be mentioned.
  • Seasonal Dominance in the Market – Under this section, current seasonal products, and the upcoming seasonal product types should be listed.
  • Customer Preferences – Under this section, the likes/dislikes/priorities of the customers should be enlisted. This section is an analytical section.
  • Pricing Policies in the Market – Under this section, regular pricing policies that are active in the market should be discussed.
  • How to Penetrate the Market – Under this section, strategies and execution procedures to lead in the market should be discussed.
  • Product SWOT Analysis – Under this section, a SWOT analysis of the running products should be discussed.
  • Conclusion – Under this section, an overview of this report, including results, should be discussed.

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