Best Books on Consumer Behavior in 2019

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consumer behavior

Understanding consumer behavior is the most important and vital factor in every business. If you are an entrepreneur or want to be an entrepreneur then at first you have to understand your customer’s behavior. The most preferable books on consumers behavior are

Consumers Behavior: Building Marketing Strategy

Consumer Behavior: Buying, Having, and Being (12th Edition)

Consumer Behavior (11th Edition)

 

 

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