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How Digital Marketing Will Change The Business World

In this century, if you are talking about building your business without digital marketing, then I must say you are one of the losers we have in the industry. But if you agree, then probably you are going to be the next Jeff Bezos or Elon Musk.

The term digital marketing is incomplete without the term affiliate marketing. But have you ever thought that why affiliate marketing is so important to build your business?

After completing the article, you will know how the infrastructure of Syria falls at the time of the Syrian civil war.

I am sure you didn’t. Do you know how I assumed it?

Because research says that 96% of the business leaders are keen to develop skills in digital marketing but avoiding affiliate, we are leaving the industry to some baby sheep where the whole industry can be the next game-changer.

How Can Affiliate Marketing Boost Up A Small Business?

Assume that you are the owner of a small beauty product store. You have started your journey with multiple genres of products. Among all of the genres, liquid lipstick is a potential one.

As you are confident with the liquid lipstick suppliers and products, you can write an article titled “Best Liquid Lipstick Reviews For You,” or if you are selling concealer, then you can write as “Best Under Eye Concealer For Dry Skin” and publish it on your website.

In the articles, you tried to follow the basic needs of an affiliate content like keyword targeting and etc.

However, by following the guidelines to rank on google, you ranked your article.

Now, when a consumer searches for the product with a particular keyword, Google will show your article on the top page. The consumer will go to the content, and you will direct her to your product page where the consumer can buy.

In this manner, you can boost up the sales of your small business with the help of affiliate marketing.

To fulfill this purpose, you need a professional agency for SEO optimized article writing.

How Social Media Marketing Can Increase Sales

In terms of digital marketing, social media marketing is a section where you will get a vast number of crowd. Your job is converting the crowd into customers.

How can you do that?

There is some guideline to get the attention of the crowd, and posting info-graphics is the most important one.

However, you can also publish different types of pictures with attractive captions to grab the attention of the crowd.

Why Info-graphics Will Grab the Attention?

If you are asking this question, then let me ask you, what is infographics?

Info-graphics is nothing but a combination of information and a picture.

People are too busy now. They do not have the time to read a long article. Watching an informative video can also be a bearing task to most of the people.

In this case, you are preparing a graphics designed picture and putting information in the picture. Thus, a person can visualize the information within a blink.

Below we are sharing a simple info-graphics to make you understand.

Best Content Writing Agency in Dhaka
Example of a Simple Info-graphics

In this way, you can simplify the information and can grab the attention of your customer.

Most Popular Social Media Platforms To Gather the Crowd

There are a number of social media platforms where you can get a lot of crowds. But there are some selected platforms where you can get 90% of the total crowd.

  1. Facebook
  2. Instagram
  3. Twitter
  4. LinkedIn (For Service-Based Companies Only)
  5. Reddit
  6. Tumblr
  7. Pinterest (Highly effective for fashion products)

Though Whatsapp and Snapchat are not a social media platform, you can get huge traffic from them. Running paid ads can be the best solution for you.

Moreover, you can grow without running too many ads on the top seven social media platforms. To do the job, you should hire a professional digital marketing agency.


Due To Nivea Beiersdorf Stock Price Had Fallen

Due To Nivea Beiersdorf Stock Price Had Fallen

Beiersdorf, which introduces itself as the definition of skincare, was founded back in 1882 by Paul Beiersdorf. The company has suffered a variety of different experiences and has survived difficult phases over the years.

From the beginning, the company has given too much and always made the consumers feel good about their skin. It has introduced the world to the brand everyone knows about over 100 years ago: NIVEA. It promises its customers to serve them with quality skincare products that would be good for them.

The company believes in making profits in a market with fair competition. Although NIVEA gained brand recognition all over the world, the company working behind the scene is yet to gain popularity.

It is pretty inspiring to see how far the parent company has come since its inception, considering how many companies it owns and how broad it has gotten. It started with Labello, then moved towards Eucerin and so on, all of which are examples of the company’s success. 

History of Beiersdorf

The company was brought to life on the 28th of March in the founding year when pharmacist Paul Beirsdorf, got the patent to produce medicinal plasters. He started only with creating and selling them. In 1892, Beirsdorf bought a property to use it as headquarter of the company.

 It can be said that the company moved towards a whole new industry when Oscar Troplowitz entered the scene in 1890. He bought the Hamburg based firm of only eleven employees from Beiersdorf.

At first, he also focused on the plastering business, and it sustained for the next 20 years.

In 1910, there was a new best-selling toothpaste in the USA named Lebeco; and guess who the parent company was?

Along with that, there was a whole new range of skincare and wound treatment products under the name of Leukoplast. When the company introduced Labello(1909), its first lip care stick, it was widely accepted over the US market, which was initially the most significant consumer market for the company. 

Fortunately, Troplowitz did not think to stop there. He was working alongside his scientific consultant and a chemist to produce a new kind of skincare cream.

When they made a breakthrough and Eucerit was launched in 1911, the world had met NIVEA then as the primary ingredient of NIVEA had already entered the market with Eucerin.

Struggling Phases During World War I

Later on, NIVEA entered the market in December of the given year. The company maintained its expansion and as a result, once 11 employees-based firms had more than 500 employees working under it in different divisions in 1918. The company had faced one of its most struggling phases during world war I.

During the last year of the war, Troplowitz died due to a stroke before declaring any legal heir. As a result, the company had to face insuperable situations at least until Frau Troplowitz, wife of Oscar Troplowitz, took over the management and changed the legal form of the company to a GmbH in February 1920.

The company’s name changed to P. Beiersdorf & Co. GmbH. Things were again looking suitable for the company until it faced another chaos when it lost Frau Troplowitz in 1920.

After that, the company had to face a lot of problems, one of which included changing the legal form and the name again to recover from the turmoil.

At that time, the name was P. Beiersdorf & Co. AG. The revenues had also suffered during that period due to political and war issues. 

When They Entered In The Stock Market

The company had entered the stock market in 1928 through the stock market of Hamburg. During the 1930s, the company had at least 20 sites which were being used for production all over the world, and as expected, the number of employees had almost tripled during the meantime. 

In the 1950s, the company emerged a lot. It hired more than 10,000 people internationally. Although the company expanded all over the globe with its varied range of products, the main three points (skincare, wound treatment, and adhesives technology) were always prioritized.

The product range got more prominent while the quality was maintained, and the production process was standardized. The company took note of the consumers’ needs and found pioneering ways to commercialize the products and serve them to the hand of the customers.

Out of all the product ranges, the NIVEA range was the most established and successful brand and brought on the most revenues.

Introduction of TESA

At the beginning of the 2000s, Beiersdorf had introduced TESA, which had quickly grabbed its position in the market with its adhesive product line and adhesive system.

Beiersdorf has made its market position and perception dominant in India as well through NIVEA. 

Although Beirsdorf founded the company with a small factory focusing only on plasters, it was Troplowitz who made it into an international brand name and spread it all over the world.

He took the first step, which ultimately gave the company so much probably he didn’t even imagine. He had faith in his dreams and product, and eventually, it broke through. The others worked alongside Oscar, Troplowitz, to make the business a successful one. 

History of NIVEA

NIVEA was introduced to the world in 1911, and it has been a familiar name since then. The brand specializes in skin care products for all kinds of customer groups with a promise to protect all types of skin. It has a wide range of products: daily moisture cream, body lotion, pampering oil, etc. 

Back in the 1900s, when Eurocin was launched, its primary used ingredient was euro city, which later on became the essential element of NIVEA.

Eucerit is the key to NIVEA’s unique products. NIVEA is the result of outstanding research, brilliancy, thorough planning, and development. Altogether the makers had brought out the first oil water-based cream in the world that would be acceptable to the mass market.

The first design of the NIVEA tins was converted from golden to the white-blue combination we 90s kids have always known just after 14 years of launching so that both the youth and retired people could relate to the brand. 

NIVEA has penetrated many of the foreign markets since its inception. Since the 1930s, it has been produced and sold in India. The company has a manufacturing unit in Gujrat, along with an R&D facility.

Over many years, the brand valued customer’s needs and has fixated on being innovative in fulfilling those needs. The rest is history.

From then till now, NIVEA has been the number one skincare brand worldwide. Even the people who have never used it will recognize the brand as soon as they hear the name.

The brand has long-drawn-out so much since then. In the 1930s, NIVEA had introduced shaving cream, face wash, shampoo, soap, etc.

Still, it’s broadly accepted by people of all ages that it was named mother of all creams. It truly is. Its essence has changed very little over the last century, but it has never stopped growing or taking care of its users. 

Different Products of NIVEA

  1. Nivea Body Creme Soap
  2. Nivea Skin Firming And Toning Gel Cream.
  3. Nivea Essentially Enriched Body Lotion.
  4. Nivea Q10 Plus Anti-Wrinkle Night Cream. 
  5. Nivea Smooth Daily Moisture Body Lotion. 
  6. Nivea Pampering Oil.
  7. Nivea Cocoa Butter Body Cream.
  8. Nivea Skin Firming And Smoothing Concentrated Serum. 
  9. Nivea Skin Firming Hydration Body Lotion 
  10. Nivea Creme

Final Verdict

To the customers, especially to the loyal ones, the name NIVEA is not just a name; it’s more of a feeling, a warm experience. 

Although, Nevia has been categorized as one of the best soap for women in 2020.

Too Faced Cosmetics - Too Faced LLC

Why Too Faced Cosmetics Products Are Cheap

Women and Cosmetics- These two words are always entangled with each other and they can never be torn apart. It’s a fact. Women are attached to it and it’s almost a part of their life.

However, whatever product they buy, they must buy the best products for their skin. So basically they will have to rely on good brands like “Too Faced Cosmetics” that can provide them good products.

Too Faced is one of these brands and the company has a good reputation for producing great cosmetics.

So do you want to know more about Too Faced?

How did the company start their journey?

Why do they produce so many good products?

But most importantly, Why Too Faced Cosmetic’s Products Are Cheap?

If you have these questions in your mind, then stick to us.

History of Too Faced

As we are talking about Too Faced, it won’t be a bad idea to talk about its history and how it was established. That’s the best way to know a brand.

So we are about to tell you a story and there are two guys involved in it- Jerrod Blandino and Jeremy Johnson. They are the co-founders of Too Faced.

Founder and Co Founder of Too Faced

Jeremy is the CEO and Jerrod is the Chief Creative Officer(CCO) of the company. Before they started the whole thing, they were just two average guys who are just trying to survive in the world.

But they had that hunger to do something extraordinary. Eventually, that hunger brought them success.

So How did our heroes start their journey?

It all began behind the department store makeup counter. Both of them worked at the Estée Lauder counter.

They both realized how makeup can have a massive impact on women with its transformative power. They wanted to create a makeup line that would change the industry forever.

In order to fulfill their dreams, they created Too Faced in 1998 and they never had to look back.

Why Too Faced Cosmetics Products are cheap?

Usually, good products will cost you some money. But Too faced cosmetics tend to be a bit different.

The quality of the products is good and yet they are affordable.

How and Why?

Let’s just take a look at some of the reasons-

The Vision of The Co-founders

They wanted to make something suitable for the average people. They did not want to create those typical luxurious products that are too expensive or exorbitant.

At the end of the day, their main aim was to make sure that women feel confident about themselves. They wanted women to feel comfortable with their own skin.

“My goal, every day, is to empower women through glamour.” – CCO and Co-Founder Jerrod Blandino

When someone says something like that, you immediately know that the man in on a mission to something extraordinary for women all over the world. And he does it by making sure that his products are affordable.

Increasing Sales

If the products are affordable, then the sales increase rapidly. It’s a typical strategy that a lot of business owners implement. Too Faced seems to implement it successfully.

Even if the profit margin is a bit low, it will not affect the business as the sales are increased.

Attracting New Customers

If the customers feel that they are getting good products at a cheap rate, they will obviously buy those products. As a result, they become loyal to that brand. It’s something that happens naturally.

So that way the company will gain new customers and we all know that new customers can boost the business.

So these are some of the reasons why Too Faced cosmetics are cheap. Cheap products don’t always turn out to be bad products. Too faced is a prime example of that.

Products of The Brand

Now let’s talk about the products the company produces for its customers.

Products For Your Face

In order to make sure that your face becomes even more beautiful, you get to buy some of the best facial products from Two Faced. Let’s have a look at them-

  • Foundation
  • Bronzer
  • Concealer
  • Highlighter
  • Contour
  • Face Palettes.
  • Face Powder
  • Blush primer
  • Setting Spray

Products For Your Eyes

Now, let’s take a look at some of the cosmetics that can make your eyes beautiful-

Read More – Best Drugstore Face Powder Reviews

Products For Your Lips

Your lips are as important as your face and your eyes. What are the products that Too Faced produces to make your lips beautiful and attractive?

Let’s have a look-

These are some of the mainstream products. There are also some good skincare products and other accessories that Too Faced has produced over the years.

Now, let’s take a look at some of the best selling products of Too Faced-

  • Better Than Sex Mascara
  • Better Than Sex Waterproof Mascara
  • Better Than Sex Eyeliner
  • Hangover Good in Bed Hydrating Serum
  • Glover Highlighter
  • Sweet Peach Eye Shadow Palette
  • Mr. Perfect Foundation Brush
  • Hangover Good to Go Moisturizer
  • Damn Girl! Mascara
  • Peach Puff Lipstick
  • Chocolate Soleil Bronzer
  • Milk Chocolate Soleil Bronzer
  • Diamond Light Highlighter
  • Born This Way Setting Powder
  • Clover Eye Shadow Palette
  • Natural Eyes Eye Shadow Palette
  • Natural Nudes Lipstick
  • Natural Face Palette
  • Dew You Luminous Face Primer
  • Sweet Peach Lip Gloss
  • Just Peachy Eye Shadow Palette
  • Chocolate Brownie Eyebrow
  • Primed & Peachy Primer
  • Peach Blur Finishing Powder
  • Chocolate Gold Soleil Bronzer

So these are some of the products that you can buy from Too Faced. As you can see, there are so many products for you to buy.

Now, keep in mind there is no such thing as a “perfect product.” You may not like all the products here. But you’ll be happy with most of them.

Market Demand For The Products & The Brand

If a brand has no demand in the market, then the products(that are produced by the company) are pretty much useless.

Economics-101: What is Market Demand?

Some people may actually confuse consumer demand with consumers’ desire to purchase something. But they are far from similar.

Basically, Market demand is the number of goods, which consumers want to buy. However, they also need to have the ability to buy the product at a fixed price.

In short, it shows the number of products customers can and will purchase from the supplier at a fixed price.

Too Faced Cosmetics - Too Faced LLC

So we are talking about the market demand for the Too Faced products. Now think about it carefully. If customers can buy quality products at an affordable rate, What will they do?

We all know how women love to buy cosmetics. So there is no question about their “will” to buy. So if they are affordable, then they will surely have the “ability” to purchase the product.

So you can pretty much guess why the brand Too Faced has such a massive market demand.

Now, generating demand for a product requires a lot of effort. You can’t just release a product in the market and expect it to shine. You need good strategies and you need the determination to implement these strategies.

The question is- what Does The Too Faced Do To Increase Their Market Demand? What Strategies Do They Implement To Promote Their Products?

This is something that we investigated thoroughly. Eventually, we ended up with 2 conclusions-

They do 2 simple things-


Over the years, Too Faced has created some of the most creative and unorthodox products that have won the heart of many women.

Jerrod Blandino personally picks his creative team. The thing about Mr. Jerrod is that he is really good at spotting a genuine talent.

Blandino’s entire creative team is consists of some of the most talented and passionate women the industry has to offer. They work day and night and Jerrod just knows how to bring the best out of them.

Business Model of The Company/Brand

A company needs to make money. So a business model is a plan for making money for a company.

In other words, a business model is a set of strategies or methods that will help a company to boost its business and generate some money.

Of course, we are here to talk about the business model of the Too Faced company. As the business grew over the years, the business model obviously had to be changed to keep up with the trends.

Having said that, the basics remained pretty much the same for the last 22 years.

So what are the strategies that Too Faced implemented over the years? How did the company get so big? Well, let’s have a look-

A. They Made Sure That Their Products Are Needed

Back in the ’90s, the make up industry had some issues. It was way too serious, and there was just no fun in it. The products were boring, dull and not colorful.

The bottom line is that people did not like those cosmetics. Something was missing and the industry leaders couldn’t figure it out. Then Jerrod Blandino and Jeremy Johnson came to the scene.   

They produced products there are fun and colorful. Soon their products became popular and you can guess why.

So basically, their strategy was to make sure that their products are needed. They brought something new and fresh and people just loved it.

And they haven’t stopped there. They kept upgrading their products over the years and made sure that they keep up with the trend.

Now keeping up with the trend and making sure that people love the products of the company at the same time are never easy. Jerrod Blandino and Jeremy Johnson had to work hard.

But the dynamic duo(Jerrod Blandino and Jeremy Johnson) always comes out on top.

B. Promoting The  “Too Faced” Brand

This is extremely crucial. People tend to rely on a company and they want to buy products from that company over and over again.

This is where Too Faced was successful. Jeremy Johnson definitely had a contribution. However, all the credit has to be given to Jerrod Blandino. He was “the man” who was behind all the promotional work.

To be honest, he has something unique. The way he speaks; the way he handles his team, and the way he manages things, made him a fantastic promoter.

With Balandino on the board, all Jeremy has to do is to make sure that Blandino is in good health.

C. They Made Sure That The Customers See The Benefits of Too Faced Products

As we have said earlier, Jerrod Blandino is a magnificent promoter. He is a businessman who knows how to market his products.

He knows how his products work and he knows the strong points of his products. That is why people are so attracted to his cosmetics.

So these are some of the strategies that they have implemented over the years. As you can see that it clearly worked. Just see how big and successful the company has become.

Because of the methods they implemented, the company has become one of the best brands in the industry and it will keep growing.

Recent Updates of The Brand

 Not too long ago, the company celebrated 20 years of its establishment. When the company was established, the core theme of the company was “unapologetic glamor and feminity.”

Truth be told, it hasn’t changed a bit. When it comes to celebrating something, nothing can beat Too Faced. To celebrate its 20th birthday, Too Faced recreated a collection of throwbacks from 1998.

They also selected a girl to become the “face” of the Too Face; got her a modeling contract and literally changed her life.

So cheers to 20 years.

Also, they kept inventing new products and upgraded the old ones. As a result, their fan base is extremely loyal and the numbers are just increasing every day.

FAQ (Frequently Asked Questions)

Question: What are the ways to contact Too Faced?

Ans: Just visit and you’ll get all the information you need.

Question: How Long will I have to wait to receive my order?

Answer: Usually, Orders will process within two business days and transit time is usually 5-7 days.

However, keep in mind that even if you select an upgraded shipping option, it cannot reduce the processing system. It will just speed up shipping. Furthermore, shipping may take a bit of time during sales.

Question: Will I be able to pick a specific time of the day for my delivery?

Answer: Unfortunately no. Too Faced is a massive company. While it’s true that the company does everything in its power to provide the best service, no one can pick a specific time of the day for the delivery because there are so many customers.

Question: Is PO Box delivery possible?

Ans: Yes, it is possible.

Question: Does Too Faced tests on animals?

Answer: Absolutely not, Too Faced products are absolutely cruelty-free.

Question: Are Too Faced products paraben-free?

Answer: Yes. You will not find any paraben in Too Faced products.

Question: What will happen if my order is incorrect? Will Too Faced fix it?

Answer: Contact Too Faced representatives. You can call 855-Too-Faced or you can send your email to [email protected] They will do their best to help you out. So it is better to be careful.

Question: How would I know whether my order was placed or not?

Answer: A confirmation email will be sent to your email. If you are using Paypal, the confirmation message will be sent to the email address that is associated with your PayPal account.

Question: Can I change or cancel my order?

Answer: If you want to make any changes, you need to call them immediately. Once the order is processed, you can’t cancel the order.

Question: Can I return the product I just bought?

Answer: Yes, you can. However, you will have to return it within 30 days. Furthermore, you can’t return damaged or used products.

Also, you must keep in mind that handling and shipping fees are not refundable on returns. Returns are available only on products that are purchased from the official website of Too Faced.

Question: When will I receive my refund?

Answer: When the Too Faced team receives its product, they will start processing immediately, and you will get your money back within 3-5 days.

Question: Is it possible for me to change my delivery address?

Answer: Yes, it is possible. But you’ll have to do it before your order is being shipped. Get in touch with the Too Faced team at [email protected] if you want to make any changes. When the order has been shipped, you can’t change the delivery address.

Question: What will happen if I am not present at my delivery address?

Answer: If you can’t be at the delivery address you have provided, then the local carrier cannot complete the delivery. In that case, eShopWorld will send an email to you regarding the issue.

Furthermore, the carrier will also try to get in touch with you in order to give you a buzz about the whole situation.

Question: Besides the United States Of America, in which country does Too Faced provide its services?

Answer: Currently, Too Faced products are available in Mexico, Canada, UK & Ireland. So if you live in one of these countries, then you will get their service.

However, the company’s service in America is excellent(which is not a big surprise).

Question: Will I have to pay taxes?

Answer: Taxes will be included in your product prices. You won’t have to pay any extra fees.

However, if you live in Canada, sales tax will be calculated on checkout.

Question: Which currency does Too Faced accept?

Answer: Too Faced will offer you multiple currencies in order to make sure that you have a great shopping experience. The currency will be determined by your shopping destination.

Question: Which payment methods will Too Face accept?

Answer: Too Faced offers a variety of payment methods.

Basically, they offer-

Debit: Electron, Maestro

Credit: Visa, Mastercard, American Express

Wallet: PayPal

As you can see, you probably won’t have to worry about the payment method.

Wrapping Up

This is all we had to say about Too Faced. The company certainly has come a long way. Keep in mind that the journey was not always smooth and there were many issued that had to be solved.

There were ups and ups and downs but somehow it survived and managed to prosper. That is the reason why it is one of the best brands that produce beauty products.

With all said and done, it was Jerrod Blandino and Jeremy Johnson who were the architect of the brand. And in the end, we’ll have to thank them for what they have done for the cosmetics industry.

L'oreal Paris

How L’oreal Paris Become One of The Biggest Cosmetics Brand

Go to your dressing table and look at the beauty products. Did you find the name “L’oreal Paris”?

Yes, like this, “L’oreal Paris” is one of our family members and serving us with its gesture.

If you never heard about the “L’oreal Paris,” then the article is not for you. But if you ever heard the name “L’oreal Paris,” then we can promise you that if you read the article, you will learn how the “L’oreal Paris” become one of the biggest cosmetics brands in this century.